Microsoft dropbox sign in6/2/2023 □Īt Novotel Hotels, we understand the importance of providing our customers with the best possible experience, and we believe that our new website achieves just that. I’m proud to say that now boasts one of the best back offices in the market, enhancing our website's performance and improving the overall customer experience. The new website integrates the refreshed visual identity of Novotel Hotels, reflecting the core values of family, well-being, and business in a more effective way. I am delighted to announce the launch of the brand new website ! □ Will we start to see slogans on ‘personal brands’ too? Not that I believe personal brand exists outside of the like of Ronaldo btw.Īnd no, Penelope Personal-Brandinson, a bit of notoriety and 100 likes on a post on LinkedIn doesn’t count as a personal brand. It’s bonkers when you think about it isn’t it really. To some sort of mythical smoke and mirrors lifestyle personality people and consumers have a personal relationship with. Like it’s some sort of marketing genius and a branding lesson for us lesser business mortals to follow and employ in our own businesses.Ĭonveniently forgetting that the only reason most of these major brand’s slogans etc are in our consciousness is because they spend millions of £$€¥ to smash it into our retinas on the daily.ĭo small/ medium businesses need a slogan?ĭo small / medium businesses even have a brand? It’s not like most of our businesses are known by more than a few thousand people and have more than a few hundred clients/ customers- if we are lucky.Īnd those people are more likely to care more about how we can help them than any connection to our ‘brand’.īrand seems to have morphed from what it once meant - a promise or guarantee of quality - which had some tangible meaning. I know many folk on LinkedIn like to fawn over the marketing of major brands… Are brand slogans just a load of old nonsense?
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